PITTSBURGH, January 10, 2024 – Madison River Capital (“MRC”), a lower middle market private equity firm focused on partnering with and building leading businesses across a variety of industries, announced that funds affiliated with MRC have made an investment into Senior Care Therapy (“SCT”), a leading provider of patient-centered psychology and mental health services to the geriatric population in sub-acute, long-term care, and assisted living communities. Proceeds of the investment, along with additional operational resources from MRC, will be utilized to facilitate the continued expansion of SCT’s high-quality mental health offering to residents in long term care (“LTC”) facilities.
SCT’s licensed providers deliver individualized mental health and psychology services to thousands of individuals in more than 300 facilities across four states on the east coast of the U.S. The investment by MRC brings together strategic resources and capital to assist SCT’s management team in continuing the growth of SCT’s footprint with the goal of accelerating expansion of mental health services to an underserved population.
“The SCT management team, led by Alisa Rosenfeld, has built a strong platform focused on providing high-quality services to LTC residents with a clear focus on successful partnerships with facility owners,” said Jeffrey Winter, Senior Managing Director and Operating Partner at MRC. Michael Somma, Managing Director at MRC, added “We are enthusiastic about the partnership with SCT, and are encouraged that Alisa and the management team will continue to own a significant portion of the company, creating an aligned vision and strategic plan to grow in both existing and new markets.”
“MRC’s investment is a vote of confidence in the high-quality, patient-centric care that this company was built upon and will allow us to accelerate access to much needed psychological and mental health services to the geriatric population,” said Alisa Rosenfeld, Founder and CEO of Senior Care Therapy. “With this partnership, we will be well positioned to continue supporting LTC facility owners and operators with expanded resources and clinically necessary care for its patient population.”
In 2024, the M&A market for healthcare companies continues to build on STRATEGIC opportunities in the current market. The strategic corporate buyers and private equity investors remain committed to acquiring strong businesses that are well prepared for a transaction. Across the continuum of care, these buyers and investors are looking for well established, profitable businesses and offering prime valuations and options for management.
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